VD

GEO & Technical SEO Strategist

Valentina
D'Orefice

Fifteen-plus years building organic growth inside some of the biggest names in online gaming and recruitment (PokerStars, StepStone, Gambling.com). The last two years focused on AI search visibility: building the tooling to measure it and the content systems to win it.

valentinadorefice@gmail.com · LinkedIn ↗ · London · Download CV ↓
Valentina D'Orefice

London

Corporate Career

Big brands, regulated industries

Jan 2024–Sep 2026

Gambling.com Group (Grandstand)

Senior SEO Manager · London (Remote)

Performance marketing platform for the global online gambling industry. Led SEO for the Casinos.com brand.

  • Owned end-to-end SEO strategy and landing page production for the launch and scale of Casinos.com/it in the regulated ADM market. Within 12 months the site ranked top 5 for head terms including "bonus senza deposito", against operators and affiliates with 10+ years of domain history
  • Conceived and built the group's first LLMO dashboard, merging GA4, Search Console, Screaming Frog and Ahrefs via API to track AI sessions, AI exit clicks, per-engine conversion rate and citation visibility across ChatGPT, Perplexity and Copilot at URL level
  • Built agentic AI workflows with Claude and Claude Code to automate competitor research, keyword mapping, weekly reporting and content QA
Oct 2021–Dec 2022

Compado

Content SEO Manager · London / Berlin (Remote)

B2B contextual advertising platform connecting consumer brands with purchase-intent audiences through AI-driven, privacy-first recommendations across thousands of media sites, without third-party cookies.

  • Owned multi-language SEO strategy across German, Swedish and French affiliate websites, driving revenue-focused organic growth through high-intent keyword targeting and conversion-focused landing page optimisation
  • Ran rapid test-analyse-optimise cycles across markets, scaling qualified organic traffic through strategic link acquisition and continuous performance monitoring
Sep 2016–Aug 2020

StepStone (Axel Springer)

Senior SEO Manager, previously Growth Manager · London / San Francisco

StepStone and Totaljobs together make up Europe's largest job marketplace, spanning 1M+ indexed pages across multiple international domains.

  • Owned organic growth strategy as primary SEO stakeholder, partnering with product, engineering, editorial and marketing on technical solutions at enterprise scale
  • Worked across both sides of the marketplace: the B2C job seeker site and the B2B recruiter site
  • Planned and executed digital PR and authority-building campaigns securing high-quality backlinks across European markets and languages
stepstone.de ↗ totaljobs.com ↗
Feb 2011–Aug 2016

PokerStars (Flutter)

Senior Content Marketing Manager · London

One of the world's largest online poker and casino brands, operating across multiple regulated markets.

  • Owned global content marketing strategy across acquisition, retention and brand, leading and scaling an international team of six with multi-market budgets
  • Delivered large-scale outreach, partnerships and sponsorship content to build domain authority and brand visibility
pokerstars.com ↗

Earlier: SEO Executive, Totaljobs Group (London), Jan 2008–Feb 2011. Took totaljobs.com to top 5 for "jobs" within two years, the most contested single-word term in UK recruitment.

Core Skills

Technical SEO · GEO / LLMO & AI Search · Large-Scale Site Architecture (1M+ pages) · Claude API & Agentic Workflows · Multi-Language SEO · Digital PR & Authority Building

Featured Work

Recent work in AI search and organic growth

Internal Tool

LLMO Dashboard - Making AI Traffic Measurable

Gambling.com Group · Internal tool · 2026

AI-driven visits were invisible in standard reporting. I designed and built the group's first LLM Optimizer, merging GA4, Search Console, Screaming Frog and Ahrefs via API to track AI sessions, exit clicks and citation visibility per engine and per URL, with a GEO Score for every live page. Weekly refresh and analysis automated with Claude and Claude Code.

Outcome: Surfaced that AI referrals convert at 30.7% (ChatGPT 32.5%, Perplexity 40%), several times the organic benchmark, reshaping content priorities toward AI-citable formats.

Internal tool; screenshots available on request.

Self-Initiated

LLM Optimizer - Brand Audit & Content Pipeline

Self-initiated audit · Open-source methodology · 2026

A 14-prompt audit methodology across five query archetypes, paired with a live-tested, open-source 7-agent content pipeline, built entirely with Claude and Claude Code. Flo Health was chosen as the proof-of-concept brand, with no client relationship, to demonstrate the full pipeline end-to-end.

flo.health ↗ GitHub repo ↗ live demo ↗
Flo Health AI Search Visibility Audit dashboard showing citation rate, first-named rate, sentiment and target metrics
View the Flo Health case study ↗

Side Ventures

Built on the side

Health Publishing

WellAwareSystems

A doctor-reviewed resource on sleep apnea and CPAP therapy, with long-form, evidence-based content grounded in an MSc in Bio Business.

wellawaresystems.com ↗

Image Verification

VOKAI

An AI-powered image-verification system that authenticates photos and flags manipulation, acting as a trust layer for listings and content that claim to be real.

vokai.ai ↗

AI Heritage Voice

Cibel

A B2B platform for archaeological parks and heritage sites across Italy, built on ElevenLabs voice AI to bring historical figures and places back to speech on-site, grounded in academic research.

cibel.ai ↗